We are often asked by entrepreneurs, How do I know when an angel group is the right fundraising tactic for my team?

In a recent feature on TechCrunch, Red Bear Angels’ MD wrote a snapshot of our perspective, alongside some great tips and inside scoops from our friends over at New York Angels, Empire Angels, NextGen Venture Partners and Harvard Business School Alumni Angels. Take a look!

Not every great business is VC back-able. But every business needs capital to grow. If you’re launching a great business, but you don’t plan on being a unicorn, keep reading.

“Will it return the fund?” These can be discouraging words for a founder with a solid business, one that is solving a real problem and has a healthy 3.5x exit potential. Rest assured, while most VCs build their portfolios based on billion-dollar exits that will compensate for the zeros, there are more and more opportunities for the non-unicorn-vying companies to access the capital they need.

The angel investor can be found backing just that company — the business that is not necessarily a billion-dollar phenomenon, but, in a few years, that angel will go home very happy with that company’s $40 million acquisition. And angel activity is rising. In fact, the angel-only deal increased from $800,000 to more than $1 million between the end of 2014 and 2015.

But you might find yourself spending your whole day collecting bushels of angel checks without having time to, well, run your company. And what about when you have 35 individual angels banging down your door asking for you to give them back their potential early retirement? This over-inundation of personal investors might come in tandem with a cap table resembling an MBA corporate finance exam more than a clean list of your early cheerleaders.

The solution? Angel groups. Your one-stop shop for checks, industry hook-ups and a little bit of structured pitching along the way.

So how do you get in front of angel groups?

Angel groups measure themselves on different metrics than your typical VC firm. They are not necessarily unicorn hunters, and many prefer to see their money back and then some in just a few years. These angels can invest in illiquid companies with relatively less risk and lower exit potentials, making the home-run hitting mentality less relevant.

Unlike VCs, angel groups aren’t constrained to needing the billion-dollar exit because they’re not measuring the health of their portfolios as an index in order to ensure the future financing of their firm. They’re looking at each investor’s selections on an individual basis.

While angel groups often invest in high-growth venture deals — in fact, Red Bear Angels has invested alongside the most audacious institutional VCs — every angel group decision is made based on the participation of its members, all of whom pursue varying personal portfolio diversification strategies.

The point is, there are indeed companies we invest in knowing that they will not become unicorns in their lifetime. That’s right, there are investors out there actively searching for your 3.5x opportunity. And what’s more, they’ll top their cash with 10, 20 or even 50 years of their own personal domain expertise

So how do you get in front of angel groups? We got together with a few other angel group leaders in New York to round-up your go-to guide.

Read the full article with special guest tips on TechCrunch, here!